MAARIBA, our mobile application to create job opportunities for artisans in Ghana, has officially been launched. The launch was held on Wednesday, December 13, 2018 at the Coconut Groove Hotel in Accra.
Despite the high demand for vocational skills in the country, artisans in sub-Sahara Africa are still struggling with employment. Generally, artisans are perceived to be sub-standard, unreliable and risky to employ their services. Contrary to these perceptions, there are indeed skilled craftsmen in the country, and their potentials can be enhanced with the right support and exposure.
This mobile app has been primarily designed to provide a sustained stream of customers to artisans, ensure that customers easily access right and highly skilled craftsmen and improve the marketability of artisans by providing them with various professional skills and tailored capacity development training. Addressing a gathering at the official launch of the mobile app, Chief Executive Officer of MAARIBA, Mark Akanko Achaw stated the app will help to resolve the challenges confronting artisans and also facilitate an easy transaction between them and the service users who will employ their services.
He believed using this technological tool, service users can stay in their comfortable places and find the right person to repair their broken appliances and other office or home equipment. He cited some benefits that the app has for artisans saying it is a platform for them to advertise their skills to the service users (a wider audience), focus on providing excellent work to their customers without worrying about when the next contract is coming and also enjoy periodic refresher training for their professional development and growth.
To be part of the MAARIBA family, both artisans and customers are to download the MAARIBA app from Apple store or Google Play or dial the shortcode *711*722#; follow the registration process, activate their account and start using the app. Click here to